by margaux | Apr 24, 2025 | Marketing
From Scroll-Stopping to Worldbuilding ~ Growing up, I thought marketing meant big words, bold fonts, and catchy jingles. It was about being loud, polished, persuasive. If you had something good to sell, you shouted about it. Welp, that doesn’t really work anymore…...
by margaux | Apr 15, 2025 | Marketing
In a world that feels more chaotic than ever, people are no longer idolizing perfection, they’re craving connection. Today, the most powerful brands and creators win by being real instead of ideal. Not doing this? Get with the program… If you grew up in the...
by margaux | Apr 14, 2025 | Previous Writings
As companies rush to capitalize on the AI trend by adding superficial features, they overlook the real potential: creating systems with memory that can adapt, learn, and fundamentally change the way we interact with technology. It’s no surprise, the tech world is...
by margaux | Apr 14, 2025 | Previous Writings
While at ETHDenver 2025, amidst all the usual hype around blockchain and AI, we noticed something different. Developers weren’t geeking out over cutting-edge architecture, they were laser-focused on shipping functional products as fast as possible. But this isn’t just...
by margaux | Apr 14, 2025 | Previous Writings
Web3 promises composable, permissionless applications – yet today, developers still spend months building siloed infrastructure instead of shipping products that can actually work together. The root cause? Critical app data often lives offchain. AKA, the metadata that...