by margaux | May 18, 2026 | Marketing
Why Gen Z is mourning an internet they never lived through, and what that longing really means for the rest of us… Lately, my algorithm has been flooded with posts about early 2000s cartoons, customized flip phones, and cyber decks, all with comments by 19 and...
by margaux | Jul 29, 2025 | Marketing
Starting with the brutal truth: If your team still says, “We don’t have competitors,” they’re not being bold, they’re being blind. In Web3, you’re not just competing on code. You’re competing for attention, liquidity, trust, narrative, and more. That means your real...
by margaux | May 19, 2025 | Marketing
Startups love speed, but when it comes to marketing, trying to move fast with just one person behind the wheel usually ends in missed opportunities, burnout, and a backlog of half-launched ideas. The “one-person marketing team” model doesn’t just fall short. It’s a...
by margaux | Apr 24, 2025 | Marketing
From Scroll-Stopping to Worldbuilding ~ Growing up, I thought marketing meant big words, bold fonts, and catchy jingles. It was about being loud, polished, persuasive. If you had something good to sell, you shouted about it. Welp, that doesn’t really work anymore…...
by margaux | Apr 15, 2025 | Marketing
In a world that feels more chaotic than ever, people are no longer idolizing perfection, they’re craving connection. Today, the most powerful brands and creators win by being real instead of ideal. Not doing this? Get with the program… If you grew up in the...